Klorane: The power of plants

28 Sep 2015 Chris James   Health and wellbeing

Award-winning haircare

For years, Klorane has been one of the best kept secrets of the beauty industry. However, that's recently changed as Klorane's Oat Milk Dry Shampoo has won Allure's prestigious Best of Beauty Awards not once, but three times in the last six years. Aside from the awards, Klorane has been dubbed by none other than Vogue as “the dry shampoo that changed everything", and its celebrity fans include the likes of Gwyneth Paltrow and Diane Kruger. If those accolades aren't quite impressive enough to convince you of this beauty staple, we take a look beyond the hype and at what makes this product such a cult beauty product.

Who are Klorane

Klorane was founded in 1965, but its passion for plants and nature have remained at the heart of the brand. Klorane employ a range of botanists, agronomists and pharmacists to observe and cultivate plants before extracting the original and active ingredients used in products. In a nutshell, Klorane blends scientific expertise with natural solutions whilst continuously striving to understand the different components of each hair type.

Why haven't I heard of Klorane before?

In recent years, thanks to the surge in beauty bloggers and vloggers, the beauty world has seen a vast amount of smaller brands crawling up the rankings of the latest 'must have' products. In the UK, we've witnessed a newfound appreciation for French beauty brands with pharmaceutical roots, such as La Roche-Posay and of course, Klorane.

It's also quite difficult to find a UK stockist of Klorane, which means that it can be quite pricey when it comes to shipping. However, like a hair-fairy godmother, we're proud UK stockists of the Klorane range at Online Pharmacy UK, with prices starting from just £2.99.

Give us the lowdown on Klorane's Oat Milk Dry Shampoo

Praised for its versatility in defeating grease whilst volumising roots, this waterless cleanser is made up of natural ingredients such as softening oat milk extracts, plus corn and rice starches. The ultrafine powder spray leaves no trace of residue. Its uses are seemingly endless, from soaking up excess oil and reviving tired hair in between washes, it can also be used to add volume and texture to hair.

What makes it different to other dry shampoos?

Klorane utilises its specialist cleansing properties to offer a unique combination of highly absorbent agents that effectively soak up any dirt or sebum found on the scalp. Unlike other dry shampoos, it doesn't leave a scent or that tell-tale residue of powder. It's also paraben and colourant free.

Is it suitable for all hair types?

Klorane Oat Milk Dry Shampoo is a hypoallergenic product which means it can be used by those of you with even the most sensitive of scalps. However, if you suffer with particularly oily hair then Klorane offer a specialist alternative in the form of their Dry Shampoo with Nettle which contains polycyclic compounds.

Shop our full range of Klorane products here.

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