Many Emergency Services amd healthcare professionals believe medical identification jewellery such as Medi-Tag can help save lives. 1 in 3 people in the UK have a hidden medical condition that could put them at risk in an emergency situation. When someone is unable to communicate due to an accident or illness time is critical and accurate diagnosis and treatment is essential. Medi-Tag jewellery could hold that key message about their medical condition providing instant knowledge to professionals to assist in rapid and lifesaving treatment.